O*NET Career Intelligence

Advertising Sales Agents

SOC 41-3011.00

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Zone 4 Sales and Related

Skills

Knowledge

Job Zone

Green

Top Skills 8

Speaking

4.1

Persuasion

4.0

Social Perceptiveness

3.9

Service Orientation

3.9

Active Listening

3.8

Negotiation

3.8

Reading Comprehension

3.4

Critical Thinking

3.2

Knowledge Areas 8

Sales and Marketing

4.9

Customer and Personal Service

4.5

English Language

4.0

Communications and Media

3.8

Mathematics

3.6

Clerical

3.4

Computers and Electronics

3.3

Administration and Management

3.1

Key Tasks

1Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

2Maintain assigned account bases while developing new accounts.

3Provide clients with estimates of the costs of advertising products or services.

4Locate and contact potential clients to offer advertising services.

5Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Also Known As

Account Executive (AE) Account Leader Account Manager Account Specialist Accounts Executive Accounts Manager Advertising Account Executive Advertising Account Representative Advertising Agent Advertising Consultant