O*NET Career Intelligence

Public Relations and Fundraising Managers

SOC 11-2031.00

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Zone 4 Management

Skills

Knowledge

Job Zone

Green

Top Skills 8

Social Perceptiveness

4.1

Reading Comprehension

4.0

Active Listening

4.0

Writing

4.0

Speaking

4.0

Persuasion

3.9

Complex Problem Solving

3.9

Judgment and Decision Making

3.8

Knowledge Areas 8

Sales and Marketing

4.4

Customer and Personal Service

4.4

English Language

4.4

Communications and Media

4.0

Administration and Management

3.9

Clerical

3.1

Psychology

3.0

Economics and Accounting

2.9

Key Tasks

1Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

2Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

3Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

4Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

5Design and edit promotional publications, such as brochures.

Also Known As

Account Executive Account Manager Account Supervisor Annual Giving Director Business Development Director Campaign Manager Communications Director Communications Manager Community Relations Director Customer Service Manager