O*NET Career Intelligence

Marketing Managers

SOC 11-2021.00

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Green Occupation Zone 4 Management

Skills

Knowledge

Job Zone

Yes

Green

Top Skills 8

Reading Comprehension

3.9

Active Listening

3.9

Speaking

3.9

Critical Thinking

3.9

Active Learning

3.9

Social Perceptiveness

3.9

Monitoring

3.8

Persuasion

3.8

Knowledge Areas 8

Sales and Marketing

4.8

English Language

4.5

Administration and Management

4.0

Customer and Personal Service

3.9

Communications and Media

3.8

Computers and Electronics

3.5

Mathematics

3.5

Design

3.1

Key Tasks

1Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

2Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

3Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

4Develop pricing strategies, balancing firm objectives and customer satisfaction.

5Compile lists describing product or service offerings.

Also Known As

Account Supervisor Brand Manager Bridal Consultant Business Developer Business Development Director Business Development Manager Business Development Specialist Channel Manager Commercial Director Commercial Lines Manager