O*NET Career Intelligence
Advertising and Promotions Managers
SOC 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Zone 4
Management
8
Skills
8
Knowledge
4
Job Zone
No
Green
Top Skills 8
Active Listening
4.1
Speaking
4.0
Critical Thinking
4.0
Social Perceptiveness
4.0
Reading Comprehension
3.8
Writing
3.8
Judgment and Decision Making
3.8
Coordination
3.5
Knowledge Areas 8
Sales and Marketing
4.7
English Language
4.4
Communications and Media
4.3
Customer and Personal Service
4.2
Administration and Management
4.1
Computers and Electronics
3.3
Clerical
3.2
Mathematics
3.2
Key Tasks
1Plan and prepare advertising and promotional material to increase sales of products
or services, working with customers, company officials, sales departments, and
advertising agencies.
2Inspect layouts and advertising copy and edit scripts, audio and video tapes, and
other promotional material for adherence to specifications.
3Assist with annual budget development.
4Confer with department heads or staff to discuss topics such as contracts, selection
of advertising media, or product to be advertised.
5Coordinate with the media to disseminate advertising.
Also Known As
Account Director
Account Executive
Account Specialist
Advertising Account Executive
Advertising Account Manager
Advertising Agency Manager
Advertising Campaign Manager
Advertising Coordinator
Advertising Director (Ad Director)
Advertising Executive
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