O*NET Career Intelligence

Advertising and Promotions Managers

SOC 11-2011.00

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Zone 4 Management

Skills

Knowledge

Job Zone

Green

Top Skills 8

Active Listening

4.1

Speaking

4.0

Critical Thinking

4.0

Social Perceptiveness

4.0

Reading Comprehension

3.8

Writing

3.8

Judgment and Decision Making

3.8

Coordination

3.5

Knowledge Areas 8

Sales and Marketing

4.7

English Language

4.4

Communications and Media

4.3

Customer and Personal Service

4.2

Administration and Management

4.1

Computers and Electronics

3.3

Clerical

3.2

Mathematics

3.2

Key Tasks

1Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

2Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

3Assist with annual budget development.

4Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

5Coordinate with the media to disseminate advertising.

Also Known As

Account Director Account Executive Account Specialist Advertising Account Executive Advertising Account Manager Advertising Agency Manager Advertising Campaign Manager Advertising Coordinator Advertising Director (Ad Director) Advertising Executive