O*NET Career Intelligence

Market Research Analysts and Marketing Specialists

SOC 13-1161.00

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Zone 4 Business and Financial Operations

Skills

Knowledge

Job Zone

Green

Top Skills 8

Reading Comprehension

4.0

Writing

4.0

Critical Thinking

4.0

Active Listening

3.9

Speaking

3.9

Complex Problem Solving

3.9

Judgment and Decision Making

3.6

Active Learning

3.5

Knowledge Areas 8

English Language

4.3

Customer and Personal Service

4.2

Sales and Marketing

4.1

Mathematics

4.0

Administration and Management

3.7

Communications and Media

3.5

Clerical

3.4

Computers and Electronics

3.2

Key Tasks

1Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

2Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

3Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

4Measure and assess customer and employee satisfaction.

5Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Also Known As

Advertising Analyst Business Development Analyst Business Development Specialist Client Service and Consulting Manager Communications Specialist Demographic Analyst Development Coordinator Email Marketing Processor Email Marketing Specialist Family Consumer Scientist