O*NET Career Intelligence

Search Marketing Strategists

SOC 15-1199.10

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Zone 4 Computer and Mathematical

Skills

Knowledge

Job Zone

Green

Top Skills 8

Reading Comprehension

3.8

Speaking

3.8

Complex Problem Solving

3.8

Active Listening

3.6

Critical Thinking

3.6

Active Learning

3.6

Writing

3.5

Judgment and Decision Making

3.5

Knowledge Areas 8

Sales and Marketing

4.3

English Language

4.2

Customer and Personal Service

3.8

Communications and Media

3.7

Computers and Electronics

3.6

Mathematics

3.5

Administration and Management

3.0

Clerical

2.9

Key Tasks

1Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

2Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

3Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

4Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

5Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Also Known As

Channel Supervisor Digital Marketer Digital Marketing Strategist Digital Strategist Director of Audience Generation, Search, & Analytics Director of Online Marketing Strategy & Performance Director of Search Engine Optimization (Director of SEO) Director, Search Marketing Strategies E-commerce Specialist E-commerce Strategist