O*NET Career Intelligence

Public Relations Specialists

SOC 27-3031.00

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Green Occupation Zone 4 Arts, Design, Entertainment, Sports, and Media

Skills

Knowledge

Job Zone

Yes

Green

Top Skills 8

Active Listening

4.1

Speaking

4.1

Writing

4.0

Social Perceptiveness

4.0

Coordination

4.0

Time Management

4.0

Reading Comprehension

3.9

Critical Thinking

3.9

Knowledge Areas 8

English Language

5.0

Communications and Media

5.0

Sales and Marketing

3.5

Customer and Personal Service

3.5

Administration and Management

3.4

Computers and Electronics

3.3

Clerical

3.1

Sociology and Anthropology

2.8

Key Tasks

1Respond to requests for information from the media or designate an appropriate spokesperson or information source.

2Write press releases or other media communications to promote clients.

3Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

4Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

5Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Also Known As

Account Executive Account Supervisor Audience Coordinator Brand Advocate Campaign Manager Communication Specialist Communications Assistant Communications Associate Communications Coordinator Communications Director