O*NET Career Intelligence

Copy Writers

SOC 27-3043.04

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

8
Skills
8
Knowledge
4
Job Zone
No
Green

Top Skills 8

Reading Comprehension
4.2
Writing
4.2
Active Listening
3.9
Speaking
3.6
Critical Thinking
3.5
Complex Problem Solving
3.2
Judgment and Decision Making
3.2
Social Perceptiveness
3.1

Knowledge Areas 8

English Language
4.8
Communications and Media
4.4
Sales and Marketing
4.0
Customer and Personal Service
3.5
Computers and Electronics
3.0
Administration and Management
2.8
Clerical
2.6
Telecommunications
2.6

Key Tasks

1Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
2Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
3Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
4Present drafts and ideas to clients.
5Vary language and tone of messages based on product and medium.

Also Known As

Account Executive Ad Copy Writer Ad Writer Advertising Account Executive Advertising Associate Advertising Copy Writer Advertising Copywriter Advertising Specialist Advertising Writer Blurb Writer

Tools & Equipment

Copy machines Desktop computers Laptop computers Personal computers Teleconferencing equipment

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