O*NET Career Intelligence
Copy Writers
SOC 27-3043.04
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
8
Skills
8
Knowledge
4
Job Zone
No
Green
Top Skills 8
Reading Comprehension4.2
Writing4.2
Active Listening3.9
Speaking3.6
Critical Thinking3.5
Complex Problem Solving3.2
Judgment and Decision Making3.2
Social Perceptiveness3.1
Knowledge Areas 8
English Language4.8
Communications and Media4.4
Sales and Marketing4.0
Customer and Personal Service3.5
Computers and Electronics3.0
Administration and Management2.8
Clerical2.6
Telecommunications2.6
Key Tasks
1Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
2Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
3Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
4Present drafts and ideas to clients.
5Vary language and tone of messages based on product and medium.
Also Known As
Account Executive
Ad Copy Writer
Ad Writer
Advertising Account Executive
Advertising Associate
Advertising Copy Writer
Advertising Copywriter
Advertising Specialist
Advertising Writer
Blurb Writer
Tools & Equipment
Copy machines
Desktop computers
Laptop computers
Personal computers
Teleconferencing equipment
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